Those who move the world, drink Unito.
Unito Mezcal surrounds itself with champions, creators, and visionaries. This is the family that carries our flag inside and outside the ring.
Founder & Cultural Ambassador
The voice of a generation and the heartbeat of Mexican rock culture
Beno (Benito Martínez De la Garza)
Founder · Unito Mezcal
Beno Martinez has spent twenty-five years on stage as the frontman of a mexican rock band. Somewhere between the tours and the records, he kept coming back to a small palenque in Santiago Matatlan, Oaxaca, where his family has produced mezcal across three generations.
That palenque is run by Don Abundio Santiago Lopez and his son Neto. No additives, no shortcuts, no marketing. Just the way mezcal has been made in that village for a hundred years.
Beno named the brand Unito after his grandfather. The promise on the bottle is simple. If his grandfather's name is on it, it has to be made the way his grandfather would have made it. NOM-070 certified. Lab-verified additive-free. Every batch.
Beno (Benito Martínez De la Garza)
Founder · Unito Mezcal
Beno is the vocalist of Genitallica, a rock band from Monterrey, Mexico, founded in 1998. With over 25 years in the music scene, he brought that same raw authenticity to the world of mezcal with Unito — a brand born from culture, with no pretensions and a strong identity.
Mexican Rock Band · Sponsor & Cultural Ambassador
Genitallica is one of Mexico's most iconic rock bands, from Monterrey, NL. Founded in 1998, they've shared stages with Kiss, Café Tacuba, and Molotov, and built a loyal following across Latin America and the US. Their connection with Unito Mezcal is natural: both share Mexican roots, unfiltered identity, and a community that follows them anywhere.
Boxer Ambassadors
World champions who represent the fighting spirit of UNITO
Armando "Toro" Reséndiz
Former WBA Super Middleweight Champion
From Nayarit, Mexico. In May 2025, he upset Caleb Plant in Las Vegas to become WBA Interim Super Middleweight Champion. A fighter built on resilience and silent hard work.
RECORD
KNOCKOUTS
Gilberto "Zurdo" Ramírez
Former WBA & WBO Cruiserweight Champion
Born in Mazatlán, Sinaloa. A two-division world champion — WBO Super Middleweight and unified WBA/WBO Cruiserweight. One of the greatest Mexican boxers of his generation.
RECORD
KNOCKOUTS
Óscar "La Migraña" Duarte
WBC Silver & WBO NABO Super Lightweight Champion
From Parral, Chihuahua, based in Torreón. A 12-year pro under Golden Boy Promotions. A tough, relentless fighter who never backs down.
RECORD
KNOCKOUTS
Sponsors
Artists and creators who amplify the UNITO culture
Lex Vargas — V-LEX Approve
Mexican Music Producer · Unito Mezcal Sponsor
Lex Vargas, known as V-LEX Approve, is a Mexican music producer with over 1 million followers on social media. A prominent figure in Mexico's contemporary music scene, his partnership with Unito Mezcal bridges the worlds of music and brand culture.
More Sponsors Coming
Unito Mezcal Ambassador
UNITO continues to build partnerships with world-class athletes, artists, and cultural icons who share our values of authenticity, excellence, and Mexican pride.
