Unito Mezcal is opening a community round on Wefunder. The list gets the link 72 hours before everyone else. Founder updates, behind-the-scenes from Oaxaca, and the story of how a Mexican rock star ended up running his grandfather’s palenque.
Institutional capital already committed. The community round opens alongside it, not after.
One of the largest spirits distributors in the country onboarded Unito. They almost never take on small mezcal brands. They took on this one.
Unito is placed in a major Mexican film premiering in theaters through Cinepolis and streaming on Amazon Prime. The bottle hits screens in front of millions right as the raise heats up.
Beno Martinez has spent twenty-five years on stage as the frontman of Genitallica, one of the most influential Mexican rock bands of his generation. Somewhere between the tours and the records, he kept coming back to a small palenque in Santiago Matatlan, Oaxaca, where his family has produced mezcal across three generations.
That palenque is run by Don Abundio Santiago Lopez and his son Neto. No additives, no shortcuts, no marketing. Just the way mezcal has been made in that village for a hundred years.
Beno named the brand Unito after his grandfather. The promise on the bottle is simple. If his grandfather's name is on it, it has to be made the way his grandfather would have made it. NOM-070 certified. Lab-verified additive-free. Every batch.
"I wasn't going to put my grandfather's name on anything less."
— Beno MartÃnez, Founder
Beno Martinez has spent twenty-five years on stage as the frontman of Genitallica, one of the most influential Mexican rock bands of his generation. Somewhere between the tours and the records, he kept coming back to a small palenque in Santiago Matatlan, Oaxaca, where his family has produced mezcal across three generations.
That palenque is run by Don Abundio Santiago Lopez and his son Neto. No additives, no shortcuts, no marketing. Just the way mezcal has been made in that village for a hundred years.
Beno named the brand Unito after his grandfather. The promise on the bottle is simple. If his grandfather's name is on it, it has to be made the way his grandfather would have made it. NOM-070 certified. Lab-verified additive-free. Every batch.
"I wasn't going to put my grandfather's name on anything less."
— Beno MartÃnez, Founder
When the community round opens, the list gets the Wefunder link as soon as it's live. Limited spots in the earliest allocation.
A short read on how this brand got built. Origin story, the family in Oaxaca, the distribution wins, the film. Sent within an hour of signing up.
Behind-the-scenes from Oaxaca, product development, and the journey from palenque to national distribution.
Thank you for the bottle of UNITO MEZCAL
Isaac Valdez, thank you for the bottle of UNITO MEZCAL.
I cracked it open and it did not disappoint. Nice smoky flavor, incredibly smooth, and easy to sip neat.
The brand story got me too. Beno, the founder of Unito and lead singer of Genitallica for over 25 years, channeled the same passion that took Mexican music around the world into this bottle.
The boxing logo traces back to his grandfather Don Benito, a man who loved the sport and Sunday family gatherings. That kind of legacy runs deep.
Salud to you and the Unito team.
I recommend this product
Very tasty mezcal, with an excelllent balance between the smokiness, its alcohol percentage, and its outstanding flavor.
I recommend this product
I am new to mezcal. Been a tequila drinker for many years..friend of my suggested I tried this brand and oh boy! What a great surprise..I highly recommend it if you're one of those people that likes a smooth but full of flavor agave spirit.
I recommend this product
Small, delicate bubbles and a smooth texture, with a memorable flavor.
I recommend this product
You get the smokiness that you often expect from a mezcal, but not so much of it where it hides the other flavors. I've made an Old-Fashioned with this bottle, along with a variation of the tiki cocktail, Jungle Bird, and I loved it in both ways. I've grabbed a few extra bottles since my first experience, for holiday events and gifts! Would definitely recommend - especially if you want a nice mezcal, that can be used in multiple recipes, at a fair price.
One email. We hold your spot. You decide what to do with it.
We are testing the waters to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.
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