UNITO began three years ago as UNITO EL MEZCALITO DE BENITO, a small-batch mezcal brand launched by three founders in México. Rooted in artisanal tradition through its commitment to quality, transparency, and community.
As the vision expanded to include the U.S. and international markets, the brand evolved-strategically and emotionally- into UNITO MEZCAL.
The new name reflects a broader mission: to connect people through mezcal that is binationally compliant, culturally authentic, and built to scale.
In 2025, the rebrand was completed in México as well, unifying the identify across borders. Today, UNITO MEZCAL stands as a single, powerful brand-anchored in Oaxaca, headquartered in Baja California, and prepared to serve drinkers, partners, and regulators across the U.S., Asia, Europe, and beyond.
MEZCAL MADE EASY
Brand Essence
Mezcal for all-crafted with soul, scaled with precision. Rooted in Oaxaca, designed for the world. A premium-well mezcal that’s versatile, approachable, and priced for participation-so everyone can sip, mix and belong.
Vision
To be the mezcal of the moment-globally accessible, emotionally resonant, and culturally rooted. UNITO leads the next wave of mezcal by offering a spirit that feels personal, tastes authentic, and travels far-from neighborhood bars to international shelves.
Mission
To make mezcal for everyone-crafted with integrity, priced for inclusion, and launched at the right time for a global audience.
We build bridges from Oaxaca to the world, delivering a premium-well mezcal equally at home in cocktails and sipping rituals-so more people can discover, enjoy, and belong.
Founder’s Manifesto
ALL BEGINS WITH UNITO: a mezcal for everyone
This is more than a tagline-it’s our thesis. UNITO was born to honor where we come from and widen who belongs. I built this brand with artisanal rigor and legal discipline so we could share mezcal without gatekeeping-rooted in Oaxaca, operating across borders, and speaking to people with respect.
Our promise
Craft without compromise.
Scale without losing the soul.
We honor the hands that make it and the hearts that drink it.
Our Standard
If it feels exclusive, hollow, or performative-it’s not UNITO.
We reject elitism.
We build with purpose.
We speak with heart.
Our test
Would I proudly show this to our producers, our bartenders, our investors, and my family?
If not, we don’t ship it.
That’s the filter. That’s the bar.